We invite you to explore, challenge, imagine and participate, in whatever way you are able, towards breaking new ground and helping us to inspire a shift in the collective mindset.

Greater Vancouver Food Bank

The Greater Vancouver Food Bank (GVFB) commissioned Mindset to create a short, promotional video for the Food Runners program; the perishable food recovery program of the GVFB.

Every day, Food Runners picks up excess fresh, perishable food from food service suppliers – cafeterias, restaurants, caterers, grocery stores, bakeries and hotels. That same day, the food is dropped off at 19 locations – drop-in centers and other meal-providing agencies – primarily on Vancouver’s downtown eastside that then serve the food to those that need it most.

Alison Lawton has become a key supporter in the fight against hunger by committing to sponsoring a GVFB event every Christmas. Past events include a pancake breakfast for battered women and their families and a turkey burger BBQ in the park for patrons of the downtown eastside.