Vision Critical

Founded in 2000, Vision Critical Communications is a Vancouver-based software company specializing in Internet technologies and new media applications for the market research and polling industry. Through Internet-based surveys, focus groups and online research panels, Vision Critical puts market research tools directly into the hands of businesses.

The company’s offerings enable better, faster and more cost-effective market research than traditional methods. “Vision Critical’s web-enabled survey, panel and focus group tools are the future of market research and customer marketing strategies,” states Mark Schnarr, Executive VP of Corporate Development for TELUS, one of Canada’s leading telecommunications companies. TELUS purchased a minority interest in Vision Critical in November of 2004.

Lawton was an early stage investor in Vision Critical. The firm is led by CEO Angus Reid, a name synonymous with social research for over 20 years. Reid’s successes include growing the Angus Reid Group (sold to Paris based Ipsos SA in 2000) into one of the largest research companies in North America.